Wppmedia
Emerging Innovation - Manager
London, United Kingdom. Posted 7 months ago
The role
This manager will design, test and roll out new measurement and data solutions across WPP Media Solutions globally. The role works with global solution leads, local teams and technology partners to build and evaluate these solutions.
What you will do
- Design, test and implement new measurement solutions with global solution leads and local teams
- Engage partners and vendors on a technical level to architect solutions and joint roadmaps
- Increase adoption of data and measurement solutions by clients and markets
- Act as subject matter expert in commercial and technical contexts and explain complex concepts to non-technical stakeholders
- Represent Global WPP Media Solutions in cross-functional WPP Media initiatives
- Design testing frameworks and guide proof of concept market tests
- Identify and test partnership opportunities across inventory, data and technology
- Input into business cases, go-to-market strategy, positioning and training materials for new solutions
- Support research and assessment of new solutions and track their success
- Contribute to a culture of innovation across the global organisation
Required qualifications
- Experience in innovation teams, product development or client solutions
- Experience in data and measurement within the media and advertising industries
- Experience working across multiple markets and disciplines
- A natural curiosity for emerging technologies, digital innovation and the media landscape
- Programmatic advertising expertise across multiple channels
- Experience in ad measurement covering reach/frequency, addressability, viewability, attention and brand effectiveness
- Familiarity with brand lift surveys, attribution modelling, incrementality testing and Marketing Mix Modelling
- Experience working with complex datasets such as consumer profiling, retail/sales data and geolocation
- Ability to manage relationships across multiple market profiles and business functions
- Comfort planning and adapting priorities in a dynamic environment
- Proven ability to build relationships and influence across diverse functions and global markets
- Knowledge of data privacy and security regulations
Benefits
- Competitive medical insurance
- Vision and dental insurance
- Group retirement plans
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Access to global WPP Media and WPP networks
- Employee resource groups
- Frequent in-office events
Before you apply
- Right to work in the UK is required
- Accommodations or flexibility can be discussed with the hiring team during interviews
About the company
WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.