Manager, Performance Marketing

The role

You will develop and execute performance media plans across Social, Search, and Programmatic platforms. You will optimize campaigns, report on performance, and build client relationships.

What you will do

• Develop media plans across Social, Search, and Programmatic platforms, aligned with global, regional and local strategy
• Monitor and optimize ongoing campaigns with the buying team
• Monitor and report on campaign performance, with insights and recommendations
• Interpret data with the analytics and media buying teams and adjust strategies
• Manage budgets and timelines for media campaigns across platforms
• Translate complex media concepts into plain language for clients
• Build and maintain strong client relationships
• Stay updated on trends and technologies in Social, Search, and Programmatic media
• Implement A/B testing frameworks to refine strategies and tactics
• Ensure compliance with platform guidelines and best practices

Required qualifications

• Strong background in digital planning and execution in Social, Search, and Programmatic
• Proven experience in Top-of-Funnel (TOFU) lead generation
• Minimum 5 years of relevant work experience in digital planning and performance marketing
• Excellent analytical skills with a data-driven approach
• Proficiency in data and analytics tools such as GA4, MMP, CAPI and CRM integration
• Hands-on experience with major ad platforms (Google, Meta, TikTok, DV360)
• A test and learn mindset
• Ability to work independently and manage multiple projects at once
• Strong technical skills and attention to detail
• Good problem-solving skills and a proactive approach
• Good interpersonal skills to build client and media partner relationships
• A team player who can work with multi-functional teams

Nice to have

• Knowledge of non-biddable digital platforms

Benefits

• Access to the global WPP Media and WPP networks
• Opportunities to learn at the cutting edge of marketing and advertising
• Employee resource groups
• Frequent in-office events celebrating team wins and milestones
• Hybrid working approach

Before you apply

• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.