Business Manager Programmatic

The role

You will lead programmatic media buying and campaign execution across digital platforms. You will oversee strategy, optimization, vendor partnerships and campaign performance while managing a team.

What you will do

• Lead the Programmatic team in planning, buying, executing and optimizing digital campaigns
• Develop programmatic media strategies aligned with client business objectives
• Manage campaigns across DSPs, ad exchanges, private marketplaces and programmatic guaranteed deals
• Monitor campaign pacing, delivery, budgets and performance to meet KPIs
• Analyze campaign performance and recommend optimizations
• Lead audience segmentation and targeting strategies
• Maintain relationships with DSP partners, publishers, technology vendors and data providers
• Present performance insights to internal stakeholders and clients
• Ensure brand safety, viewability, fraud prevention and compliance
• Coach, mentor and develop team members

Required qualifications

• BBA/MBA from a reputable university or equivalent qualification
• Minimum 5+ years in Programmatic Media Buying, Digital Media or Programmatic Advertising
• Hands-on experience with DSPs such as DV360, The Trade Desk, Xandr, Amazon DSP or similar
• Understanding of RTB, PMP, Programmatic Guaranteed, audience targeting and digital measurement
• Experience with ad servers, verification tools, analytics platforms and campaign reporting
• Strong analytical and problem-solving skills
• Excellent stakeholder management, communication and presentation skills
• Strong negotiation and vendor management capabilities
• Excellent time management and prioritization skills
• A proactive mindset with a passion for digital innovation and continuous learning

Benefits

• Competitive medical, vision and dental insurance
• Significant paid time off
• Employee wellbeing facilities
• Employee mental health awareness days
• Access to global WPP Media and WPP networks
• Employee resource groups and in-office events

Before you apply

• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's global media collective and the world's largest media investment company. WPP Media Pakistan is a leading media investment management operation in Pakistan.