Associate, Social

The role

You will support the setup, management and optimization of Paid Search and Paid Social campaigns. You will work with the Biddable Manager on keyword research, daily monitoring, data analysis and performance reporting. The role is part of WPP 650, working on UK government work.

What you will do

• Set up end-to-end Paid Search and Paid Social campaigns across relevant platforms
• Manage designated biddable campaigns and optimize performance
• Run regular quality assurance checks against best practice
• Monitor campaign performance and pacing, and troubleshoot issues
• Produce weekly and monthly campaign performance reports and commentary
• Assist with end-of-campaign, quarterly and annual reporting
• Support planning, execution and evaluation of client tests
• Contribute to client meetings and ongoing client engagement
• Attend regular platform training to build biddable skills
• Reconcile spend and ensure financial accuracy

Required qualifications

• Passion for digital marketing, particularly Paid Search and Paid Social
• Developing proficiency in core PPC and social platforms (e.g., Google Ads, Meta Ads Manager, SA360, Skai, TikTok, Pinterest)
• Affinity for numbers and an analytical thought process
• Basic data analysis knowledge
• Solid understanding of media planning fundamentals (reach, frequency, channels, formats)
• Ability to manage time effectively and work as part of a group
• Proactive and self-motivated
• Attention to detail and excellent written and verbal communication
• Right to work in the UK

Nice to have

• Current certifications such as Google and Microsoft Ads or Meta Blueprint

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks
• Employee resource groups and in-office events

Before you apply

• The role is UK based and requires the right to work in the UK
• Accommodations or flexibility can be discussed with the hiring team during interview

About the company

WPP Media is WPP's global media collective, bringing media, data and partnerships together. This role sits within WPP 650, working on UK government services.