Associate, Media Planning, Pakistan

The role

You will support media planning and campaign work across traditional and digital channels. You will help build media strategies and plans, analyze campaign data, and coordinate with brand teams and media partners.

What you will do

• Support the development of media strategies and annual media plans, including phasing and budgeting, to achieve brand KPIs.
• Support the development of media plans across traditional and digital channels based on client objectives and target audience insights.
• Analyze campaign and media data to provide recommendations for optimization.
• Ensure timely delivery of media plans, monthly post-buys, campaign reports, presentations, and other client requirements.
• Maintain effective working relationships with media suppliers, internal teams, specialist departments, and brand teams.
• Assist in troubleshooting and resolving issues with media/account teams and media vendors.
• Coordinate with relevant teams to resolve billing and campaign-related issues.
• Support the preparation of quarterly, semi-annual, and annual media reviews and recommendations.
• Assist in preparing campaign launch presentations and showcasing campaign performance to the brand team.
• Share knowledge and support the development of Assistant Planners and junior team members on media fundamentals as required.

Required qualifications

• Bachelor's degree in BBA, Marketing, Business, Media, or a related field from a reputable university.
• 2–3 years of relevant experience in media planning, media buying, digital media, marketing, or a related field.
• Strong organizational and numerical skills.
• Proficiency in MS Excel and other relevant MS Office tools.
• Strong attention to detail and ability to manage multiple priorities.
• Ability to work effectively in a fast-paced environment and under pressure.
• Good analytical and problem-solving skills.
• Strong interpersonal and communication skills, with the ability to communicate effectively with internal and external stakeholders.
• Good understanding of traditional and digital media channels.
• A proactive approach with a willingness to learn and develop expertise in media planning.

Nice to have

• Experience working with media planning tools, data, and campaign performance analysis.

Benefits

• Work in a competitive yet collaborative environment with one of the world's largest media companies.
• Opportunity to learn and work on impactful media campaigns alongside specialist teams and experienced media professionals.
• Build expertise across both traditional and digital media channels and develop into a well-rounded media planner.

About the company

WPP Media is WPP's global media collective, bringing together media, data, and partnerships. WPP Media Pakistan is a media investment management operation in Pakistan.