Senior Associate, Media Optimization

The role

You will manage programmatic media campaigns from setup to reporting, including QA, optimization and pacing. You will work with account teams, analysts and AI experts to deliver client investment goals and budget growth.

What you will do

• Plan and set up programmatic campaigns on platforms such as TTD, Xandr, DV360 and Amazon.
• Manage campaign and creative setup, tracking, QA, performance checks, optimizations, pacing and profitability updates.
• Troubleshoot creative, HTML tag, pixel and verification issues with internal teams.
• Develop tagging strategies with account teams.
• Drive test and scale programs and share new optimization tactics.
• Turn data-backed insights into client strategy recommendations.
• Educate account teams on campaign setup, data collection and platform best practices.
• Complete requests in internal data management platforms.
• Investigate and resolve discrepancies.
• Create and implement new team processes and procedures.

Required qualifications

• 1+ years of experience on biddable or programmatic platforms such as DV360, The Trade Desk or Xandr.
• Experience with one or more ad servers (DCM, Sizmek, AdForm).
• Knowledge of HTML, XML and JavaScript in an advertising context.
• Good understanding of the online ad industry, ad targeting and optimization through DSPs/SSPs.
• Proficiency in Excel, including pivot tables and VLOOKUP.
• Strong analytical skills and an affinity for numbers.
• Excellent interpersonal and communication skills, written and verbal.
• Ability to build strong relationships with internal and external teams.
• Highly organized, with strong time management.
• Bachelor's degree, or Associate's degree with at least 1 year of experience in online advertising focused on trafficking and operations.

Nice to have

• Certification on biddable or programmatic platforms.
• Understanding of video and DOOH advertising and related metrics.
• Experience with Google Analytics.
• Eagerness to learn tools such as BigQuery and Python.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP Media and WPP networks for growth and learning.
• Employee resource groups.
• Frequent in-office events.

Before you apply

• Applicants may need to discuss accommodations or flexibility with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.