Manager, Retail DSP & Commerce Media

The role

Lead full-funnel retail media and programmatic campaigns within Amazon and/or Walmart retail media ecosystems. Own DSP activation, optimization and measurement, and manage and develop a team of commerce media professionals.

What you will do

• Develop and execute full-funnel retail media strategies across onsite, retailer audiences, DSP activation and offsite advertising
• Lead programmatic and offsite activation within Amazon and/or Walmart retail media ecosystems
• Own campaign execution across retailer DSP and programmatic platforms, including setup, targeting, bidding, pacing and optimization
• Analyze performance and turn complex data into actionable business recommendations
• Develop measurement frameworks and reporting aligned with client objectives
• Lead weekly and monthly performance reviews, quarterly business reviews and campaign wrap-ups
• Present optimization recommendations and strategic insights to clients and senior stakeholders
• Manage, mentor and develop a team of commerce media professionals
• Establish activation standards, QA processes and scalable processes
• Partner with commerce strategy, analytics, brand, creative and account teams

Required qualifications

• 4+ years of relevant experience in retail media, commerce media or programmatic advertising, including substantial hands-on campaign activation and optimization
• Direct, hands-on experience with Amazon DSP and/or Walmart Connect programmatic/offsite media
• Strong understanding of DSP buying, including audience strategy, targeting, bidding, pacing and optimization
• Experience activating retailer first-party audiences and commerce data in programmatic or offsite environments
• Understanding of how onsite retail media, offsite retail media, sponsored search and programmatic tactics work together
• Experience managing campaign performance against business and media KPIs
• Strong analytical skills and experience with campaign reporting, attribution and performance measurement
• Experience leading client conversations and presenting to senior stakeholders
• Experience managing, mentoring or developing team members
• Strong project-management skills and ability to manage multiple clients and priorities

Nice to have

• Experience across both Amazon and Walmart retail media ecosystems
• Experience with other retail media networks such as Instacart, Target Roundel or Kroger
• Familiarity with retail media management and measurement technology
• Experience with display, online video, CTV and other programmatic formats
• Understanding of retail readiness, product availability, pricing and promotions
• Experience developing test-and-learn roadmaps and evaluating incremental impact
• Track record of scaling retail media investment and improving campaign performance
• Experience with incrementality or lift measurement

Benefits

• Competitive medical, vision and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks
• Employee resource groups and in-office events
• Learning and development opportunities

Before you apply

• Hybrid work with teams in the office around four days a week; flexibility can be discussed with the hiring team during interviews
• Benefits may vary by office or country

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It operates through the WPP Open platform.