Strategy Director

The role

The Strategy Director leads end-to-end audience and communications strategy development within Colgate's BEP/IMC framework for EMEA. The role translates consumer insight, market trends and client objectives into integrated comms and audience plans, and mentors planning teams.

What you will do

• Drive end-to-end audience and communications strategies for Gold and Silver IMC projects and multi-market brands
• Contribute to the strategic direction of BEP for the EMEA region
• Lead audience insight work and maintain the Colgate Audience Catalogue
• Develop communications architectures and ecosystem maps across paid, owned and earned channels
• Lead content briefing and ensure timely delivery of comms planning templates and asset lists
• Serve as a trusted strategic advisor to clients and manage the planning process end-to-end
• Collaborate with media buying, creative, data, analytics and specialist teams
• Define KPIs and measurement frameworks, and contribute to post-campaign analysis
• Guide, mentor and develop junior planners
• Contribute to thought leadership and new business pitches

Required qualifications

• Progressive experience in media, communications or strategic planning
• Proven track record of developing integrated omnichannel strategies for major brands across multiple markets, with emphasis on EMEA
• Experience in a director-level leadership role, managing and mentoring planning teams
• Strong background in digital media planning and strategy, with understanding of traditional media
• Expertise in audience segmentation, consumer journey mapping and behavioural economics
• Proficiency with media planning and research tools such as Comscore, Nielsen, MRI and GWI
• Strong analytical skills and the ability to turn complex data into clear narratives
• Exceptional written and verbal presentation skills
• Understanding of the ad-tech ecosystem, programmatic buying and social platforms
• Strong project management and organisational skills
• Proficiency in Microsoft PowerPoint, Excel and Word

Nice to have

• Direct experience with Brand Ecosystem Planning (BEP) and Integrated Marketing Communications (IMC) frameworks

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups and in-office events

Before you apply

• Candidates must have the right to work in the UK
• Only candidates selected for interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.