Data Management and BI Manager, GOC

The role

You will gather data requirements from client teams and manage data provisioning, ETL processes, and data cleansing. You will also lead the design of custom databases and the Tableau-based data visualization layer for campaign monitoring and optimization.

What you will do

• Gather data requirements from client teams, including the Marketing Intelligence & Science team.
• Manage data provisioning and define the taxonomies used by activation teams.
• Oversee data extraction, compilation, transformation and formatting through ETL processes.
• Manage data cleansing and support configuration of client environments, including cloud infrastructure and data lakes.
• Lead the design, development and implementation of custom databases within reporting platforms.
• Drive the strategy and development of the data visualization layer, particularly in Tableau.
• Lead the development of automated quality-assurance processes to ensure data accuracy and timely availability.

Required qualifications

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or a related field, or equivalent professional experience.
• 3–5 years of professional experience in data management, data visualization and data analytics, preferably within a marketing or media agency.
• Proven hands-on experience with Alteryx for designing and implementing business logic.
• Advanced proficiency in building dashboards with Tableau and/or Power BI.
• Experience working in cloud environments, including Azure, Google Cloud Platform, AWS or IBM Cloud Pak for Data.
• Experience using SQL or Python for data management, transformation or analysis.
• Advanced English proficiency at a B2–C2 level.
• Strong analytical, critical-thinking and problem-solving skills.
• Ability to thrive in a fast-paced and deadline-driven environment.
• Strong sense of accountability and ownership over deliverables.
• Collaborative approach and partnership mindset.

Nice to have

• Knowledge of Google Data Studio, Datorama or Domo.
• Experience working with digital media data from platforms such as Google Campaign Manager, campaign planning tools such as Prisma, Lumina or Mediaocean, web analytics platforms such as Adobe Analytics

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to employee resource groups and in-office events.
• Access to the global WPP Media and WPP networks for professional connections and learning.

Before you apply

• Only candidates residing in Mexico or Colombia who are legally authorized to work there may apply.
• Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.