Retail Media Manager

The role

You will build and run the full Retail Media strategy for a major FMCG client. You will plan full-funnel campaigns on Amazon and other retailers, and use advanced analytics to measure impact.

What you will do

• Define and optimize the Retail Media investment strategy to reach the client's business KPIs
• Plan full-funnel campaigns on Amazon and other retailers for performance and branding goals
• Use advanced analytics such as AMC to generate insights, build audiences and measure incremental impact
• Coordinate internal and external teams for integrated activations and present results and strategic recommendations to the client
• Identify opportunities, including competitor analysis and new betas, and run Test & Learn plans to improve account performance
• Present and sell the advertising offer to direct clients and agencies, and negotiate strategic commercial agreements

Required qualifications

• At least 3 years of experience in Retail Media with a focus on managing advertising campaigns
• Practical experience with the Amazon Ads ecosystem (Sponsored Ads, Brands, Display) and Amazon DSP
• Demonstrable experience managing self-service platforms beyond Amazon, such as Citrus, Criteo or similar
• Familiarity with data clean rooms such as Amazon Marketing Cloud (AMC) or similar solutions
• Strategic business vision and a strong ability to identify growth opportunities
• Excellent strategic communication and stakeholder management skills
• Fluent English, enough to hold business conversations
• University degree in Marketing, Advertising, Business Administration or similar

Nice to have

• Experience using third-party tools for automation and optimization at scale, such as Pacvue or Skai

Benefits

• Hybrid remote work model in Barcelona
• Flexible start and end times
• Flexible benefits plan
• Subsidized daily lunch menu
• Coffee and fruit in the office
• Yoga/Pilates classes
• Possible physiotherapy sessions
• Access to a global knowledge network and career opportunities

Before you apply

• Equal opportunity employer: candidates are considered without regard to race, colour, sex, gender identity, sexual orientation, religion, nationality, pregnancy, parenthood, medical condition or disab

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.