Associate Vice President, Strategy

The role

You will craft the digital narrative for brands on scaled digital platforms. You will build India-centric cultural and audience understanding and lead strategic conversations with senior clients on growth levers.

What you will do

• Build India-centric cultural and audience understanding for the brand through superior storytelling, using local insights, trends and socio-economic shifts
• Unlock category, consumer cultural, competition and shopping insights that lead to improved media recommendations for existing clients
• Lead strategic conversations with senior clients on identifying growth levers: new audiences, platforms and media models to drive brand metrics
• Research to build a strong foundation for discussions with senior clients
• Craft narratives that address the business or brand problem statement with strong insights
• Work with cross-functional teams, including content and media planners, to turn insights into action plans
• Be the strategic custodian of the account's direction, business challenges and emerging opportunities
• Present audience behaviours, attitudes and emerging trends, both qualitative and quantitative
• Work on large strategy projects with the account team and guide content, influencer and other brand activations
• Contribute to central strategy projects, including thought leadership articles and whitepapers

Required qualifications

• 8+ years with a blend of account planning and media agency exposure
• MBA++ with marketing specialisation
• Preference for working on global brands in senior roles presenting to top management
• Understanding of digital marketing fundamentals, including Google and Meta certifications
• Strong knowledge of marketing trends, especially in the travel sector, with a point of view on culture, audiences, localised insights, brand building and technology in marketing
• Extreme curiosity and the ability to draw patterns and learnings across industries
• Excellent presentation and storytelling skills, including executive-level presentations
• Familiarity with digital marketing principles, including OTT, video, social and KOLs
• Ability to articulate consumer journeys, key touchpoints, platforms and brand behaviour for brand growth
• Optimistic and collaborative, working effectively across functions and disciplines

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for growth and learning
• Employee resource groups
• In-office events celebrating team wins and milestones

Before you apply

• The posting says you may discuss accommodations or flexibility with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is WPP's global media collective, connected through WPP Open.