Senior Executive - Digital Planning

Colombo, Sri Lanka. Posted 5 months ago

The role

This role leads digital planning for WPP Media. The person will develop and run digital marketing strategies across channels, analyze campaign performance, and manage digital budgets and external vendors.

What you will do

Develop and execute digital marketing strategies to drive traffic, engagement and brand growth
Align digital marketing strategies with overall business and marketing objectives
Analyze digital marketing metrics and report on campaign performance with recommendations
Oversee digital marketing budgets and allocate resources for maximum ROI
Manage digital campaigns across SEO, SEM, social media, email marketing and online advertising
Keep up with digital marketing trends, technologies and industry developments
Liaise with external agencies and vendors to execute digital campaigns
Proactively resolve issues and challenges related to digital campaigns

Required qualifications

3-4 years of experience in digital marketing, preferably in media agencies, client-side teams or media owners
Strong understanding of digital marketing platforms and tools, including SEO, SEM, social media advertising and email marketing
Ability to analyze digital marketing performance data and provide data-driven insights
Experience managing multiple digital campaigns at once while meeting deadlines and budgets
Comfort with client interaction
Experience working in cross-functional teams
Strong presentation, reporting and communication skills
A keen interest in the latest digital marketing trends, technology and consumer behavior

Nice to have

FMCG experience

Benefits

Competitive medical insurance
Group retirement plans
Vision and dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days
Access to the global WPP Media and WPP networks for learning and growth
Employee resource groups and in-office events

Before you apply

WPP Media is an equal opportunity employer
Candidates needing accommodations or flexibility can discuss this with the hiring team during interviews

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is part of WPP, a creative transformation company.