Digital Associate Director, Media Planning

The role

This senior client leadership role oversees digital media planning and activation delivery for Electronic Arts across programmatic display and video, online video and CTV, paid social, and DSP-led channels. The role bridges central planning teams and local markets and manages commercial and team leadership.

What you will do

• Lead digital media planning oversight across EA scopes
• Partner with central planning teams on channel strategy and budget allocation
• Own senior oversight of digital activation delivery across EA markets
• Act as senior escalation point for digital delivery, performance, or operational risks
• Act as the primary bridge between central teams and local markets
• Serve as a trusted senior digital planning and activation partner to EA stakeholders
• Ensure digital plans deliver against EA KPIs and outcomes
• Own commercial accountability including PO management, forecasting and cost control
• Provide senior leadership across digital planning and activation teams
• Champion EA digital ways of working across central and local teams

Required qualifications

• Proven experience in a digital planning and activation leadership role
• Strong understanding of digital media planning and biddable activation
• Experience managing complex, multi-market digital scopes
• Strong commercial and operational leadership skills
• Excellent stakeholder management and communication capability

Nice to have

• Experience working with global entertainment, gaming, or technology clients
• Experience operating within hub-and-spoke or global/regional delivery models
• Familiarity with platform-heavy and performance-led digital environments

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Growth and development opportunities across the WPP Media and WPP networks
• Employee resource groups and in-office events

Before you apply

• Applicants requiring accommodations or flexibility should discuss this with the hiring team during the interview process
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.