Senior Manager, Performance

The role

You will plan and run media campaigns across Social, Search and Programmatic platforms. You will optimize campaigns, report on performance and work with planning, buying and analytics teams.

What you will do

• Develop media plans across Social, Search and Programmatic platforms, aligned with global, regional and local strategy
• Monitor and optimize ongoing campaigns with the buying team
• Monitor and report on campaign performance with insights and recommendations
• Interpret data with the analytics and media buying team and adjust strategies
• Manage budgets and timelines for media campaigns across platforms
• Explain complex media concepts to clients in plain language
• Build and maintain strong client relationships
• Stay updated on trends and technologies in Social, Search and Programmatic media
• Implement A/B testing frameworks to refine strategies and tactics
• Ensure compliance with platform guidelines and best practices

Required qualifications

• Strong background in digital planning and execution in Social, Search and Programmatic
• Minimum 6 years of relevant work experience in digital planning and performance marketing
• Technical command of multi-platform search optimization (SEM, SEO, AEO, GEO)
• Proven track record in tag management system administration and data governance
• Excellent analytical skills with a focus on data-driven decision-making
• Proficiency in data and analytics tools such as GA4, MMP, CAPI and CRM integration
• Hands-on experience with major ad platforms (Google, Meta, TikTok, DV360)
• A test and learn mindset
• Ability to work independently and manage multiple projects at once
• Strong technical skills and attention to detail
• Excellent problem-solving abilities and a proactive approach
• Good interpersonal skills to build client and media partner relationships

Nice to have

• Knowledge of non-biddable digital platforms

Benefits

• Access to the global WPP Media and WPP networks
• Opportunities to grow networks and learn at the cutting edge of marketing and advertising
• Employee resource groups
• Frequent in-office events celebrating team wins, thought leadership and holidays

Before you apply

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About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.