Senior Associate, Clients

The role

You will manage advertising needs end to end for local Growth-led clients in Malaysia. This covers client relationships, campaign strategy, setup, execution, budget control, optimization and reporting across all channels.

What you will do

• Act as primary point of contact for clients and provide regular campaign updates
• Build trusted client relationships and recommend ways to meet business goals
• Define measurable campaign objectives aligned with client goals
• Develop cross-channel advertising strategies and media plans
• Manage the campaign workflow using the WPP Media workflow tool
• Oversee implementation and launch of campaigns across all channels
• Manage campaign budgets and track spending for optimal ROI
• Coordinate with internal teams such as creative and analytics
• Monitor and optimize campaign performance using key metrics
• Reconcile client spend and liaise with Finance on billing and vendor invoices

Required qualifications

• About 1-2 years of total work experience in the media industry for the Associate level, or at least 2 years of relevant media experience for the Senior Associate level
• Ability to work independently and in a team in a fast-paced, deadline-driven environment
• Good communication, presentation and interpersonal skills
• Strong analytical and problem-solving abilities with a data-driven approach

Nice to have

• Some understanding and hands-on experience across advertising channels, biddable and non-biddable media
• Experience with analytics tools such as Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel or Power BI

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups and professional development through the WPP network

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. It is an equal opportunity employer.