Senior Associate, Clients

The role

You will manage advertising needs end to end for local Growth-led clients in Malaysia. This covers client relationships, campaign strategy, setup, execution, budget control, optimization and reporting across all channels.

What you will do

• Communicate with clients and give regular updates on campaign performance, trends and opportunities
• Build long-lasting client relationships based on trust and transparency
• Understand client businesses, target audiences, competitors and industry trends
• Set clear, measurable campaign objectives with clients
• Develop media plans across all relevant channels
• Use the WPP Media workflow tool to capture requirements and allocate resources
• Oversee campaign launch and accurate setup across channels
• Manage campaign budgets and track spending to optimize ROI
• Monitor and optimize campaign performance, run A/B tests
• Produce client reports and reconcile billing with Finance

Required qualifications

• Associate: about 1-2 years of total work experience in the media industry, or Senior Associate: at least 2 years of experience in the relevant field in media
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment
• Good communication, presentation and interpersonal skills
• Strong analytical and problem-solving abilities with a data-driven approach

Nice to have

• Some understanding and hands-on experience across advertising channels (biddable and non-biddable media)
• Experience with analytics tools such as Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel or Power BI

Benefits

• Competitive medical, vision and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Global WPP Media and WPP networks, employee resource groups and learning opportunities

Before you apply

• If you need accommodations or flexibility, discuss this with the hiring team during the interview process

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. This role sits in its Clients team within WPP Media Malaysia.