Media Planner

San Salvador, El Salvador. Posted 5 months ago

The role

Turns client briefs into integrated, data-driven media strategies across traditional and digital channels. Leads the planning process, negotiates with media vendors, and supports the Account Director in client meetings.

What you will do

Analyze client briefs and build media plans aligned with brand objectives and KPIs
Run audience segmentation and brand persona analysis using data from named research sources
Negotiate rates and inventory with media vendors
Monitor performance benchmarks and the point of diminishing returns
Recommend innovative and non-traditional media placements
Supervise buyers and check campaign execution against approved strategies
Review media performance and spend reports for clients
Lead media flowchart development and keep budgets, KPIs and timelines updated
Forecast investment and delivery and coordinate with finance to match contracted spend
Support the Account Director in client meetings and lead presentations when needed

Required qualifications

Bachelor's degree in Communications, Advertising, Marketing or Business Administration
At least 2 years as a media planner in an agency or media-related environment
Proficiency in audience and media planning tools such as Nielsen, Ipsos, Adintel, Integrametrics, Intersoft, Tabscan
Strong Excel skills (pivot tables, formulas, charts, filters)
Proficiency in PowerPoint
Strong attention to detail and organizational skills
Clear and assertive communication; ability to work well in teams
Intermediate to advanced English proficiency, spoken and written

Nice to have

Google Ads, Meta Blueprint, or other digital planning/analytics credentials

Benefits

Competitive medical insurance
Group retirement plans
Vision and dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days
Access to the global WPP Media and WPP networks
Employee resource groups and in-office events

Before you apply

Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.