Commerce Lead

The role

This person will lead commerce strategy and planning across client accounts, covering ecommerce campaigns, DTC and retail media. The role also builds partnerships with marketplaces, affiliates and retail partners, and supports training and reporting.

What you will do

• Champion adoption of WPP Commerce across existing and new business
• Support client teams to deliver solutions that meet client business objectives
• Integrate commerce and brand media into end-to-end media strategy
• Develop and share POVs and content on retail media trends
• Build partnerships with marketplaces, affiliates and retail partners
• Define priorities, targets and budgets for local commerce plans
• Design measurement frameworks for retail media formats
• Build internal tools and reporting dashboards for retail media operations
• Run training programs to build group commerce capability
• Own pipeline, forecasting and delivery of commerce projects and growth targets

Required qualifications

• 10+ years of experience in ecommerce/retail strategy, partner management, ecommerce campaign management and client relationship management
• Experience in campaign management and optimization across multiple retail platforms (Lazada, Shopee, Google, Meta, TikTok Shop etc.)
• Expert knowledge of the retail landscape
• Strategic problem solver who can develop measurable solutions to client challenges
• High-level stakeholder management and ability to influence diverse teams
• Strong verbal and written communication for presenting to clients and internal stakeholders
• Experience training marketing teams on learning and development programs
• Strong data and tech partner management
• Highly organised, detail oriented and project management capability
• Ability to work in a matrix organisation
• Understanding of retail commercial elements such as profit margin, inventory, forecasting and demand planning

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. It uses the WPP Open platform to help clients see where and why their media investment is working.