Senior Associate, Planning

The role

The Senior Associate, Planning will act as project manager and key liaison for assigned client brands, coordinating business planning, invention and exchange teams to deliver the media plan. The role builds client relationships and uses channel knowledge and data to shape media investment decisions.

What you will do

• Use in-depth knowledge of the client category, brands and client requests to give input and direction to agency units
• Lead as account project manager for the whole business, accountable for deadlines across all campaigns and deliverables
• Act as key liaison for the full work product for assigned client brands across Business Planning, Invention and Exchange
• Build relationships with key decision makers in client and agency organizations
• Anticipate what is needed to keep clients on track and grow client relations
• Monitor and manipulate data for forecasting, delivery against plan and conforming to share deals
• Filter media options and select the ideas most likely to produce the best results
• Communicate information and decisions with all stakeholders on a project
• Support the development of others through positive expectations and constructive feedback

Required qualifications

• Undergraduate degree in communication, media or business management
• At least 2 years of media planning experience or a related field
• Knowledge of the concepts, approaches and issues in tactical media planning
• Familiarity with the timelines, processes and needs of implementing all media
• Knowledge of new approaches and developments in tactical planning
• Critical thinking and problem solving
• Ability to work with teams, handle multiple projects and meet tight deadlines under pressure
• Ability to make decisions
• Knowledge and use of various research systems
• A high degree of numeracy and IT literacy

Nice to have

• Post-graduate or master's degree in communication, media or business management

Benefits

• Access to the global WPP Media and WPP networks to pursue passions, grow networks and learn
• Employee resource groups
• Frequent in-office events celebrating team wins and milestones
• Investment in employee growth

Before you apply

• Applicants are only contacted if selected for an interview

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships, connected through WPP Open. Mindshare, a leading WPP Media brand, delivers growth for its clients.