Implementation & Activation Director

The role

Leads the implementation, activation, optimisation and reporting of integrated media campaigns. Serves as a senior client contact and oversees day-to-day campaign output and team leadership.

What you will do

• Lead implementation, activation, optimisation and reporting of integrated media campaigns
• Serve as a senior client contact with strategic media expertise and market insights
• Develop activation plans and negotiation strategies aligned to client objectives
• Drive campaign performance against KPIs and business goals
• Build and maintain relationships with media owners, technology partners and clients
• Identify growth opportunities, product innovations and process improvements
• Support adoption of new tools, technology, automation and best-practice ways of working
• Contribute to new business pitches, agency marketing initiatives and thought leadership
• Lead, coach and develop high-performing teams through mentoring, performance management and career development

Required qualifications

• Deep expertise in direct and biddable digital media
• Proven expertise in digital campaign planning principles
• Strong capabilities in audience profiling and media usage behavior insights
• Expertise in the strategic role of device, platform and format in digital media
• Ability to use 1st, 2nd and 3rd party data for audience targeting, including setting up and managing test campaigns
• Proficiency in defining measurement metrics and setting effective KPIs for digital campaigns
• Strategic understanding of when to apply Direct vs. Biddable buying models
• Ability to establish and measure test hypotheses within a test-and-learn framework

Benefits

• Access to the global WPP Media and WPP networks to pursue passions, grow networks and learn
• Employee resource groups
• Frequent in-office events celebrating team wins, thought leadership, holidays and milestones

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.