Associate Director, Strategy

The role

You will build the digital narrative for brands on scaled digital platforms. You will craft India-centric audience and cultural insights and lead strategy conversations with senior clients on growth levers.

What you will do

• Research audience behaviours, attitudes and emerging trends, qualitative and quantitative
• Craft narratives that address the brand problem statement with strong insights
• Work with cross-functional teams, including content and media planners, to turn insights into action plans
• Act as the strategic direction custodian for the account, including business challenges and emerging opportunities
• Lead strategic conversations with senior clients on new audiences, platforms and media models
• Build client strategy workshops, partner days and regular client reviews
• Guide content, influencer and other brand activations as the strategy expert
• Contribute to central strategy projects, including articles and whitepapers

Required qualifications

• 5+ years with a blend of account planning and media agency exposure
• MBA++ with marketing specialization
• Google and Meta digital marketing certifications
• Strong understanding of digital marketing principles, including OTT, video, social and KOLs
• Ability to articulate consumer journey, touchpoints and platform behaviour for brand growth
• Excellent presentation and storytelling skills for senior management and executive audiences
• Preference for experience on global brands in senior roles presenting to top management

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Global WPP Media and WPP networks for growth and learning
• Employee resource groups and in-office events

Before you apply

• Google and Meta certifications are required, as stated in the minimum qualifications

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.