Senior Data & Insights Executive

The role

You will support insight and research work for global brands on social and creator-led campaigns. You will look at consumer behaviour, social conversations, creator activity, competitors and cultural trends, and turn findings into clear recommendations.

What you will do

• Conduct desk research to support campaign briefs, pitches, reports and strategic projects
• Monitor social conversations, creator activity, competitor behaviour and category developments
• Help produce trend reports, competitor reviews, audience summaries and campaign learnings
• Identify themes and patterns in research, social conversations and campaign information
• Help turn observations into insights and explain how brands could respond
• Sense-check findings and check sources, calculations and written outputs
• Support defined intelligence and insights projects from research to delivery
• Communicate findings clearly to internal stakeholders
• Maintain campaign tracking documents, research libraries and shared intelligence resources
• Use Excel or Google Sheets for organising information and basic analysis

Required qualifications

• One to two years of experience in marketing, consumer research, social media, influencer marketing, media, strategy or insights
• Interest in consumer behaviour, social media, creators, culture and emerging trends
• Curiosity and critical-thinking skills
• Some experience with desk research, competitor analysis, social listening or campaign reporting
• Ability to turn research into clear, concise and engaging stories
• Good written and verbal communication skills
• Strong organisational skills and attention to detail
• Working knowledge of Excel or Google Sheets
• A proactive, collaborative and solution-focused approach

Nice to have

• Experience with social listening, research or audience intelligence tools

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks and learning
• Employee resource groups and in-office events

Before you apply

• Candidates must have the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. This role sits within The Goat Agency, a WPP Media brand that runs influencer and creator-led campaigns in more than 70 countries.