Senior Data & Insights Executive

The role

You will support insight and intelligence work for global brands' social and creator-led campaigns. You will research consumer behaviour, social conversations, creator activity and cultural trends, and turn findings into clear recommendations.

What you will do

• Conduct desk research to support campaign briefs, pitches, reports and strategic projects
• Monitor social conversations, creator activity, competitor behaviour and category developments
• Produce trend reports, competitor reviews, audience summaries and campaign learnings
• Identify themes and patterns and turn observations into insights and recommendations
• Manage assigned research tasks and deadlines, raising issues with senior team members
• Maintain campaign tracking documents, research libraries and shared intelligence resources
• Communicate findings clearly to internal stakeholders
• Check sources, calculations and written outputs carefully before sharing

Required qualifications

• One to two years of experience in marketing, consumer research, social media, influencer marketing, media, strategy or insights
• Strong interest in consumer behaviour, social media, creators, culture and emerging trends
• Curiosity and critical-thinking skills
• Ability to turn research into clear, concise and engaging stories
• Good written and verbal communication skills
• Strong organisational skills and attention to detail
• Proactive, collaborative and solution-focused approach
• Right to work in the UK

Nice to have

• Working knowledge of Excel or Google Sheets
• Some experience with desk research, competitor analysis, social listening or campaign reporting
• Experience with social listening, research or audience intelligence tools

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks and learning opportunities
• Employee resource groups and in-office events

Before you apply

• Applicants must have the right to work in the UK
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. The Goat Agency, where this role sits, is a leading social and creator-led agency running campaigns in more than 70 countries.