Vice President, Commerce

The role

You will lead the e-commerce media work for a client in India, including campaign planning, execution and performance tracking. You will also manage a team of 2-3 practice and platform specialists based in Mumbai.

What you will do

• Manage integration of media commerce campaigns with overall mainline and off-platform digital campaign planning and execution.
• Execute and track performance of all media commerce campaigns across search, display, DSP and off-platform performance marketing.
• Lead evangelization of e-commerce use across client media plans and drive early adoption with internal and external teams.
• Manage a team of 2-3 practice and platform specialists based in Mumbai.
• Build a client e-commerce business understanding and stakeholder relationships with key decision makers and strategic partners.
• Develop category and brand playbooks, SOPs and calendars for media commerce plans.
• Manage a daily, weekly and monthly tracking dashboard at category, sub-category and brand level.
• Support development of e-commerce media AOPs with mainline and digital teams.
• Work with e-commerce platform partners on campaign planning, deployment and deliverables.
• Support e-commerce workshops and trainings for internal and client teams.

Required qualifications

• 10+ years of experience in the e-commerce industry.
• Understanding of the e-commerce ecosystem and business landscape, including marketplaces, e-grocers and hyperlocal platforms.
• Strong understanding of digital ad and media platforms such as Google, Facebook and Amazon, including capability, metrics and business implications.
• Execution experience with e-commerce ad platforms such as Amazon Search and DSP.
• Entrepreneurial spirit and self-motivation.
• Ability to leverage industry connects and sources to achieve e-commerce targets for the client.
• Willingness to get hands dirty and work in the trenches.
• Experience working with large e-commerce or internet platforms, or in an e-commerce role at an FMCG, consumer durables, mobile or electronics company.

Nice to have

• Experience managing performance marketing and brand media campaigns on leading e-commerce platforms.
• Experience in category management or marketing, media monetization, e-commerce key account management, business development or strategic alliances.
• Experience at a media or e-commerce agency managing e-commerce business or media campaigns for mid or large clients.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks for growth and learning.
• Employee resource groups and in-office events.

Before you apply

• Hybrid work with teams in the office around four days a week; accommodations or flexibility can be discussed with the hiring team during interviews.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.