Manager, Social, Media Delivery and Operations

The role

You will plan, run and optimize full-funnel app acquisition campaigns across paid digital channels such as Google Ads and Meta Ads. You will also analyse app marketing performance, build reports, and own day-to-day performance marketing relationships with clients and internal stakeholders.

What you will do

• Develop and execute full-funnel app acquisition and growth strategies across paid digital channels.
• Plan, launch, manage and optimize campaigns across Google Ads and Meta Ads.
• Manage budget allocation across platforms based on performance and business objectives.
• Drive structured A/B testing and experimentation across audiences, creatives, placements and bidding strategies.
• Analyse app marketing performance using platforms such as AppsFlyer and Firebase.
• Build and maintain performance dashboards and reports.
• Translate performance data into clear business recommendations for clients and senior stakeholders.
• Own day-to-day performance marketing relationships with clients and internal stakeholders.
• Present campaign performance, insights, recommendations and growth opportunities.
• Mentor and guide junior team members.

Required qualifications

• 5+ years of hands-on experience in digital or performance marketing, with strong experience in mobile app marketing.
• Strong practical experience managing campaigns across Google Ads, Meta and/or DV360.
• Strong understanding of Google UAC / App Campaigns, Google Search, Google Display Network and Demand Gen.
• Strong understanding of Meta App and Conversion campaigns and DV360 App and Conversion campaigns.
• Strong understanding of app acquisition, attribution, conversion tracking, retargeting and user-quality measurement.
• Excellent analytical and problem-solving skills.
• Strong command of Excel or Google Sheets and data analysis.
• Strong communication, presentation and stakeholder-management skills.

Nice to have

• Experience working in a digital marketing or performance marketing agency.
• Hands-on experience with AppsFlyer.
• Working knowledge of Firebase Analytics.
• Experience with other MMPs, analytics or measurement platforms.
• Understanding of app monetization models such as subscription, in-app purchase, advertising and freemium.
• Experience with SKAN, privacy-led measurement, incrementality or modern mobile measurement frameworks.
• Experience managing large-scale campaigns and significant media budgets.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP Media and WPP networks for learning and growth.
• Employee resource groups and in-office events.

Before you apply

• WPP Media is an equal opportunity employer.
• Applicants who need accommodations or flexibility should discuss this with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is part of WPP, a creative transformation company.