Senior Influencer Executive, Strategy

The role

This role supports the creation of strategic proposals and integrated campaign strategies for brands at Goat, WPP Media's influencer solution. The work covers analysing client briefs, conducting research, and leading brainstorming sessions.

What you will do

• Analyse and dissect briefs to identify creative and/or performance strategy needs in client proposals and RFPs
• Support the development of strategic proposals, ensuring timely completion
• Develop an understanding of the wider context around each client and project
• Contribute to integrated strategies, including culturally relevant and reactive ideas
• Ensure clarity and consistency in campaign messaging and strategic direction
• Conduct research and distil findings into actionable recommendations
• Collaborate closely with the campaign team to maintain creative strategy alignment during delivery
• Review client-facing materials for accuracy in grammar, style and content
• Lead brainstorming sessions using data and insights to inform creative ideas

Required qualifications

• 1-2 years of experience in a similar strategic role
• Strong written communication and note-taking skills
• Tech-savvy, with experience working remotely (preferably on Mac OS)
• Proficient in social media platforms, with a strong understanding of their unique features and audiences
• Proficiency in PowerPoint / Google Slides (essential)
• Right to work in the UK

Nice to have

• Knowledge of paid media
• An eye for design or prior design experience
• Client-facing and presenting experience
• Familiarity with Adobe Photoshop
• Familiarity with Excel / Google Sheets

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks, employee resource groups, and in-office events

Before you apply

• UK based role; candidates must have the right to work in the UK
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Goat is its influencer solution, delivering campaigns in more than 70 countries with over 650 social natives worldwide.