Pessoa Analista de Dados Sênior - Web Analytics

The role

This senior data analyst will measure visits, conversions, sales, campaigns and the return of each marketing channel. The role focuses on web analytics, dashboards, reports and test-driven improvements for clients and media teams.

What you will do

• Measure visits, conversions, sales, campaigns, cohorts, lifetime value and payback of each marketing channel
• Create dashboards and automate and optimize routines
• Recommend improvements to raise performance
• Develop operational and management reports
• Propose new ideas and projects to increase site traffic and revenue
• Analyze the user experience on the site
• Run market and competitor analyses
• Plan Web Analytics work and run tests, collect and analyze data, and generate insights
• Manage the client relationship and supervise the progress of jobs, sprints and data projects
• Promote a data-driven culture

Required qualifications

• Degree in Administration, Systems Analysis and Development, or related areas
• Command of Excel and/or Google Sheets
• Knowledge of data visualization
• Knowledge of testing tools
• Knowledge of data integrations

Nice to have

• Knowledge of digital marketing platforms
• Knowledge of GCP
• Experience in telecom

Before you apply

• Talent pool with no open job now: Not stated

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.