Senior Social Media & Community Manager

The role

You will be the principal storyteller and organic content strategist for key client accounts. You will build and run social media presence that grows community and engagement, aligned with brand playbooks and integrated with paid and influencer work.

What you will do

• Own real-time community conversations: monitor and respond to comments, DMs and mentions in an on-brand tone.
• Run social listening and report brand sentiment, share of voice and key conversation themes.
• Flag potential PR crises and escalate sensitive issues to leadership under the crisis protocol.
• Develop and execute the end-to-end organic social strategy for key accounts.
• Create and manage monthly social content calendars aligned with business objectives and the media plan.
• Lead creative ideation for platform-native organic content.
• Guard the brand's voice and ensure content meets platform rules, ASA advertising standards and legal guidelines.
• Track and analyse organic performance (engagement rate, reach, follower growth, video views) and present reports to clients and leadership.
• Coordinate with Community, Account Management and Influencer teams for an integrated narrative.
• Track new platform features and formats and educate the wider team on them.

Required qualifications

• 5 to 7+ years of dedicated social media management experience.
• Proven track record of leading organic social strategies and presenting to senior clients.
• Strategic and creative thinking.
• Hands-on understanding of major platforms (Instagram, TikTok, Facebook, X) and their algorithms and formats.
• Analytical ability to derive insights from social data.
• Strong communication and presentation skills.
• Basic video editing for Reels, TikToks and Shorts.
• Comfortable filming high-quality content on a smartphone.
• Experience using AI tools for creative development and production.
• Advanced Canva skills for social-first assets.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.