Senior Media Activation Executive

The role

You will lead planning, launch and daily management of digital advertising campaigns for APAC, mainly on Google Ads, Apple Ads and social media ad platforms. You will act as the local expert and main contact for an assigned client, and report results and insights.

What you will do

• Plan and run performance marketing strategies for APAC aligned to client goals such as lead generation, app installs and customer lifetime value
• Manage end-to-end setup, launch and daily optimization of campaigns on Google Ads, Apple Ads and social platforms such as Meta and TikTok
• Own the market test plan and learning agenda and run A/B tests on ads, creatives, landing pages and settings
• Forecast campaign performance, manage significant client budgets and find growth and reallocation opportunities
• Define and report KPIs such as CPA, installs, in-app actions and cost-per-install
• Analyze data and give clear recommendations in client reports and wrap-up reports
• Work with creative, client, product and development teams on creatives, landing pages and app SDK tracking
• Serve as primary client contact and internal subject matter expert, training junior colleagues
• Track trends, platform changes, privacy rules and new ad formats in the APAC market

Required qualifications

• 5+ years of progressive hands-on performance marketing campaign management within APAC
• Business-level fluency in English, verbal and written
• Hands-on experience managing and optimizing Google Ads (Search, Display, App Campaigns)
• Hands-on experience with Apple Search Ads (ASA)
• Hands-on experience with key social media ad platforms such as Meta or TikTok
• Deep understanding of Google Ads bidding, audience targeting, remarketing, campaign structure and conversion tracking
• Solid understanding of app ecosystem, app store optimization principles, mobile measurement partners and in-app conversion tracking
• Strong analytical skills to interpret local market data and derive actionable insights
• Proven experience with A/B testing methodologies for market-specific initiatives
• Exceptional communication, presentation and client-facing skills

Nice to have

• Familiarity with APAC digital platforms or publishers not explicitly listed
• Experience with mobile measurement partners such as Adjust, Branch or AppsFlyer
• Understanding of incrementality testing and advanced attribution modeling
• Prior experience managing campaigns for enterprise clients
• Familiarity with local data privacy laws and advertising regulations in APAC

Before you apply

• Prior experience in an APAC agency or client-side role is preferred, and 5+ years of experience is required

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.