Media Planner - WPP Media

The role

As a Media Planner you build integrated media plans from campaign goals and KPIs, covering digital, social, programmatic, print and out-of-home channels. You also analyse target audiences, manage budgets and optimisation, and present results to clients.

What you will do

• Develop integrated media plans based on campaign objectives and KPIs
• Carry out target audience and market analysis and formulate insights
• Build channel strategies across digital, social, programmatic, print and out-of-home
• Plan, optimise and evaluate budgets
• Prepare reports and presentations for clients
• Work continuously with internal specialists and external partners
• Monitor campaign performance and propose improvements

Required qualifications

• Relevant experience in media planning or campaign management
• Knowledge of media tools and measurement solutions
• Structured, strategic way of thinking
• Strong communication and presentation skills in Hungarian and English
• Proactivity

Nice to have

• Experience in international projects
• Programmatic or performance background
• Knowledge of media research tools (e.g. Nielsen, Kantar)

Benefits

• Large-scale, varied campaigns
• Professional development in an international environment, including mentoring, knowledge sharing and learning opportunities
• Collaborative, supportive culture
• Competitive benefits package
• Hybrid working

Before you apply

• Only candidates invited to an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It works through the WPP Open platform to help clients see where, how and why their media investment is working.