Digital Strategy Planning & Execution Senior Associate

The role

This senior associate will develop, run and monitor advertising and promotional strategies across traditional and digital channels. The role focuses on media planning, data-driven strategy, and a test-and-learn agenda to hit campaign and efficiency targets.

What you will do

• Design and manage advertising campaigns for traditional and digital channels
• Plan, select and buy media efficiently and look for ways to improve
• Use data to build strategies, analyze campaign results and make improvements
• Track key metrics such as CTR, ROI and CPC to hit goals and efficiency targets
• Manage campaign spending, aim for cost savings and prevent overspending
• Work with clients and internal teams, such as data specialists, to get things done
• Create clear reports on campaign performance and optimization efforts
• Run a test-and-learn agenda

Required qualifications

• Experience in campaign strategy across traditional and digital channels
• Media planning and buying skills
• Ability to analyze data and build strategies from it
• Familiarity with performance metrics such as CTR, VWA, VTR, CPC, CPA and ROI
• Budget management experience
• Ability to collaborate with clients and internal teams
• Strong reporting skills

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups
• Access to the global WPP Media and WPP networks for growth and learning
• In-office events

Before you apply

• WPP Media is an equal opportunity employer
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is WPP's global media collective, focused on growth for clients.