Wppmedia
Manager, Planning
Bangkok, Thailand. Posted 3 months ago
The role
You will build and manage media strategies and plans for assigned brands. You will work with cross-functional teams and media partners to deliver integrated campaigns that drive measurable business results.
What you will do
- Develop and manage media strategies, planning, and execution for assigned brands.
- Collaborate with strategy, investment, analytics, and digital specialists to deliver integrated campaign plans.
- Set clear campaign objectives, KPIs, and measurement approaches.
- Track and analyze campaign performance to optimize media efficiency and effectiveness.
- Conduct competitive analysis and category reporting to inform planning recommendations.
- Identify opportunities for innovation, partnerships, and new product offerings.
- Maintain good relationships with media partners and negotiate effectively where required.
- Guide junior team members through coaching and feedback.
- Contribute to continuous improvement of agency processes and best practices.
Required qualifications
- Bachelor's degree in Communication, Marketing, or a related field.
- Minimum of 5 years' experience in media planning, or integrated communications.
- Strong understanding of media fundamentals across all platforms, especially digital.
- Proven ability to manage multiple stakeholders: clients, partners, and internal teams.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Strong communication, presentation, and organizational skills.
- Fluent English communication skills.
Nice to have
- Master's degree.
Benefits
- Access to the global WPP Media and WPP networks.
- Employee resource groups.
- Frequent in-office events.
Before you apply
- Candidates must be selected for an interview to be contacted.
About the company
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships. Mindshare, a leading WPP Media brand, delivers Good Growth for its clients.