Group Head PBU

The role

This person will manage day-to-day campaign performance across the DV360 and TTD programmatic platforms for Amazon. The role covers meeting KPIs, optimizing campaigns, and managing budgets.

What you will do

• Manage day-to-day performance of campaigns across DV360 and TTD
• Meet campaign KPIs with on-time, error-free set-up, execution and reporting
• Execute optimizations to exceed KPIs, including targeting, bidding, platforms and data usage
• Make arguments based on historical data and implement strategies on active campaigns
• Work with the agency internal team on best-in-class solutions for KPI results
• Communicate with other departments to facilitate client requests
• Manage the budget and optimize it toward optimal delivery
• Maintain a healthy, positive team environment

Required qualifications

• 5+ years of exposure to programmatic platforms with understanding of activation (campaign setup) workflow
• Understanding of MS Office suite, including MS Excel for reporting and data analysis
• Ability to explain technical concepts to non-technical audiences, including programmatic terminology
• In-depth knowledge of how the programmatic technology stack works internally
• Technical aptitude and an affinity for data

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.