Wppmedia
Senior Executive, Non-Biddable
Kuala Lumpur, Malaysia. Posted 3 months ago
The role
This role serves as the key point of contact for campaign brief delivery and oversees end-to-end project management of campaigns. The person tracks campaign performance, delivers cross-channel analysis, and supports the Director of Campaign Delivery on key account campaigns.
What you will do
- Serve as key point of contact on brief delivery responses and work with Agency Planner on tactical strategies
- Compile media recommendations, such as media schedules, from WPP Media Buying teams
- Oversee end-to-end project management of campaign brief and delivery
- Handle campaign tracking and reconciliation, including KPI delivery
- Share regular performance updates with agencies, including in-flight optimizations and schedule adjustments
- Consolidate data for ad hoc reports such as CSI, savings and cost avoidance reports
- Deliver cross-channel campaign analysis with actionable insights and optimisation recommendations
- Identify new product opportunities that enhance clients' digital presence
- Roll out test and learn initiatives to improve campaign performance
- Take an active role in developing biddable or digital strategic recommendations and best practices
Required qualifications
- Knowledge and passion for digital marketing: digital display, branding, direct response, SEM, video and mobile
- Ability to influence without authority
- Leadership skills: self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation
- Team player who gives and receives feedback professionally and collaborates cross-functionally
- Strive for excellence and continuous improvement
- Relationship skills and respect for diversity
- Bachelor's degree or equivalent diploma in STEM, digital advertising/media, mass communication, or relevant experience
- At least 1 year hands-on experience in at least one non-biddable channel
- At least 1 year in an internal or external engagement capacity
- Strong experience in end-to-end project or campaign management
- Solid understanding of the digital media ecosystem and technology
- Project management and ability to handle multiple stakeholder levels
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Global WPP Media and WPP networks for growth and learning
- Employee resource groups and in-office events
Before you apply
- If you require accommodations or flexibility, discuss this with the hiring team during the interview process
- Only candidates selected for an interview will be contacted
About the company
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.