Agentic Design Lead

The role

You will lead discovery with clients and internal teams to find and prioritise AI agent use cases in marketing. You will design agent workflows, governance and value metrics, and act as the bridge between clients, consulting and WPP Open product teams.

What you will do

• Lead discovery with clients and internal teams to identify, size and prioritise AI agent opportunities.
• Translate business problems into agent blueprints covering inputs, decision logic, data, checkpoints and governance.
• Embed agents into real marketing workflows such as briefing, planning, QA, reporting and approvals.
• Design repeatable workflow patterns that balance automation with expert oversight.
• Act as a trusted advisor to senior client stakeholders on AI recommendations and next steps.
• Coordinate consulting, data science, analytics and engineering teams.
• Give structured feedback to WPP Open product teams on adoption, friction, governance and roadmap.
• Define and track value metrics such as time saved, throughput, quality and error reduction.
• Ensure agents meet enterprise privacy, data handling and responsible AI standards.
• Help move successful bespoke agents into scalable Agent Hub assets.

Required qualifications

• Background in consulting, advertising, marketing technology or strategy.
• Minimum 10 years of experience.
• Comfortable with ambiguity and structuring complex problems into actionable plans.
• Strong understanding of modern marketing workflows and agency operating models.
• Working knowledge of AI patterns such as grounding/RAG, prompt and context design, structured outputs, multi-step reasoning and agent workflows.
• Ability to design agent behaviour, guardrails and evaluation frameworks.
• Technically curious and comfortable in low-code environments.
• Excellent stakeholder management across clients, agency and product teams.
• Ability to influence without authority in a matrixed environment.
• Confidence engaging senior marketers and commercial leaders.
• Strong awareness of privacy, compliance and responsible AI principles.
• Ability to simplify complex ideas into clear narratives and artefacts such as blueprints, playbooks and business cases.

Nice to have

• Hands-on experience with low-code, node-based and orchestration tools such as n8n, CoWork, Copilot Studio and Power Automate.
• Strong presentation and facilitation skills.

Benefits

• Access to the global WPP Media and WPP networks.
• Opportunities to learn at the cutting edge of marketing and advertising.
• Employee resource groups.
• Frequent in-office events and celebrations.
• Growth and development opportunities.

Before you apply

• WPP Media is an equal opportunity employer.
• Only candidates selected for an interview will be contacted.
• Flexibility or accommodations can be discussed with the hiring team during interview.

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform and Open Intelligence.