Senior Director - Influencer Marketing

The role

Lead the influencer marketing function in the market, owning strategy and revenue growth. Manage teams of content planning managers, executives and group heads, and act as the key client and stakeholder contact for influencer work.

What you will do

• Own and execute the influencer marketing business strategy and align it with global and regional growth targets.
• Drive year-on-year revenue growth by securing expanded influencer scopes and strategic client partnerships.
• Lead and supervise content planning managers, executives and group heads, including campaign budgets and workflows.
• Ensure quality and operational excellence in influencer campaigns, from strategy through post-campaign analysis.
• Hold direct accountability for revenue targets, profit margins and budgets within the market influencer function.
• Define and monitor KPIs for the influencer practice and report insights to the Regional Lead and WPP Media leadership.
• Act as trusted advisor and primary escalation point for clients and key stakeholders.
• Partner with New Business and Account Management teams to win and onboard high-value accounts.
• Collaborate with Regional Campaign Delivery, Client Services, Strategy, Creative and Project teams.
• Identify new tools and practices and develop case studies that establish the value of the service.

Required qualifications

• Proven track record in a management or leadership role, ideally in an agency setting, with direct responsibility for a mid-sized to large team.
• Demonstrable experience scaling influencer businesses or significant client books of business, driving substantial revenue growth.
• Extensive experience managing and developing high-performing teams.
• Mastery-level knowledge and skills in influencer marketing.
• Experience with direct accountability for major revenue targets, cost centres and/or budgets.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.