Advanced Analytics Senior Executive, GOC

The role

You will quantify the success of marketing initiatives and turn campaign data into clear insights and recommendations. You will work with teams across the United States, Europe and Asia from the Global Operations Centre (GOC).

What you will do

• Quantify the success of marketing initiatives and deliver actionable insights
• Lead the collection, cleaning, analysis and evaluation of marketing data using A/B testing, Matched Market Tests and statistical validation
• Champion real-time data quality assurance, input and formatting for media measurement
• Identify and resolve program and project issues, escalating when needed
• Turn complex data into clear, visually compelling presentations
• Communicate findings through data storytelling and recommendations
• Build knowledge across practices to tailor insights to business and client needs
• Stay current on MFG's product offerings and how they affect analytics and measurement
• Support and occasionally manage conversations with vendors and clients

Required qualifications

• Bachelor's degree in Analytics, Technology, Marketing, Advertising or a related field, with a 3.0 GPA or equivalent professional experience
• C1 English proficiency or equivalent
• 1 to 3 years of professional experience in a marketing analytics-based role, preferably in a media agency
• Experience or exposure to digital media execution, including Search, Social and Programmatic channels
• Understanding of measurement of Brand and Direct Response campaigns
• Proficiency in Excel and PowerPoint
• Experience with Google Ads, Meta Ads and CM360
• Strong project management skills
• Strong verbal and written communication skills
• Strong attention to detail, analytical thinking and data-driven problem-solving

Nice to have

• Experience with Google Workspace
• Experience with generative AI tools such as Gemini and ChatGPT
• Experience with R, SQL and Python

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups and in-office events
• Access to WPP Media and WPP global networks

Before you apply

• Only candidates residing in Mexico or Colombia who are legally authorized to work there may apply
• Remote work from outside Mexico or Colombia, including relocation abroad under a remote contract, is not permitted
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships. It is an equal opportunity employer.