Manager, Media Optimization

The role

Oversee programmatic media campaigns from setup through optimization and reporting, and build activation strategies for client campaigns. Also onboard and train junior team members.

What you will do

• Oversee campaign management: setup, QA, budget allocation, tracking, pacing and profitability updates
• Turn client campaign objectives into programmatic activation strategies, including audiences and inventory
• Onboard new Senior Associates and Associates and run hands-on training
• Build working relationships with account service, investment and analytics teams
• Source, evaluate and implement deals with agency teams and publishers
• Create and enforce workflow processes
• Manage and develop the career path of junior team members
• Use analytics to find performance improvements within and across campaigns
• Report campaign and account performance to clients and account teams
• Contribute to programmatic best practices

Required qualifications

• 2+ years of relevant career experience
• Familiarity with key programmatic and digital platforms, especially DSPs (e.g. DV360, TTD) and ad servers (DCM, Sizmek, AdForm)
• Knowledge of HTML, XML and JavaScript in an advertising context
• Familiarity with key industry concepts and trends
• Advanced Excel skills (pivot tables, joining data sets, complex formulas)
• Excellent verbal and written skills
• Exceptional organizational skills and a detail-oriented mindset
• Strong presentation skills and comfort presenting to senior stakeholders
• Strong analytical and quantitative abilities
• Ability to prioritize tasks effectively

Nice to have

• 1+ years managing programmatic campaigns at an agency, DSP or Ad Network
• Past management or supervisory experience
• Experience with other databases, visualization tools or coding languages
• Experience in Google Analytics, SQL, BigQuery and Python

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks for learning and growth
• Employee resource groups
• In-office events

Before you apply

• Other programmatic, paid search, paid social, ad operations, digital analytics or digital planning backgrounds, or client-side direct response or e-commerce roles, may also be considered for highly qu
• Accommodations and flexibility can be discussed with the hiring team during interviews

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is connected through WPP Open and powered by Open Intelligence.