Media Planning Manager Cali

The role

You will lead and run 360° media strategies across offline and digital channels for regional brands. You will manage the full media planning cycle, from client briefs to campaign optimization and final performance reports.

What you will do

• Translate client briefs into integrated media strategies and tactical plans
• Negotiate media investments and manage budgets
• Coordinate campaign implementation, tracking and UTM validation
• Optimize campaigns across channels and identify real-time opportunities
• Analyze campaign performance and deliver reports on investment, performance, SOV and post-campaign results
• Interact directly with clients and media partners and manage stakeholders

Required qualifications

• 4 to 6 years of experience in 360° media planning across offline and digital channels
• Strong knowledge of traditional media (TV, OOH) and digital platforms (Meta, Google, Programmatic)
• Solid Excel and data analytics skills
• Experience with campaign implementation, tracking and UTM validation
• Ability to manage budgets and analyze campaign performance
• Strong negotiation and stakeholder management skills
• Intermediate to advanced English (B1/B2)

Nice to have

• Experience with FMCG clients
• Experience within media agencies or regional accounts

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

Before you apply

• Intermediate to advanced English (B1/B2) is required

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. It is an equal opportunity employer.