Director, Activation

The role

You will lead digital activation across key client business, with a main focus on Paid Social and a foundation in Programmatic. You will manage a team of a Social Manager and a Programmatic Manager, and act as the senior activation lead with clients.

What you will do

• Direct end-to-end strategy, setup and optimization of Paid Social and Programmatic campaigns
• Drive performance against lower-funnel KPIs including app acquisition and conversions
• Lead and mentor a Social Manager and a Programmatic Manager
• Coordinate deliverables with global offshore support teams and manage team capacity, timelines and resource allocation
• Establish QA processes, pacing protocols and standardized operational workflows
• Partner with Planning and Performance leads to align on briefs and balance deliverables
• Serve as the senior activation lead in client interactions and translate campaign data into strategic insights
• Evaluate and pilot emerging digital ad platforms and formats, including conversational AI and new discovery ad channels

Required qualifications

• 6+ years of digital media activation experience within an agency or brand environment
• Proven experience managing direct reports
• Advanced expertise in Paid Social platforms and performance strategies
• Solid foundational understanding of programmatic buying, DSP mechanics and data targeting strategies
• Demonstrated ability to manage project scope, balance bandwidth and negotiate timelines
• Proven track record of managing multi-channel workflows and implementing structured processes in fast-paced environments
• Excellent verbal and written communication skills
• Willingness to adapt to and test emerging media formats

Nice to have

• Hands-on experience with mobile app performance and conversion-driven campaigns
• Traditional paid search experience

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and networking

Before you apply

• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.