Manager, Commerce Search

The role

You will lead the day-to-day strategy and hands-on activation of retail search campaigns, with a strong focus on Walmart Connect. You will build, manage, optimize and report on campaigns across Walmart and Amazon Ads, and help develop optimization frameworks and best practices.

What you will do

• Lead day-to-day strategy, hands-on activation, management and optimization of retail search campaigns, with a focus on Walmart Connect
• Build, launch, manage and optimize Walmart retail search campaigns from setup through reporting
• Develop keyword, search term, product targeting, bidding, budget allocation and campaign-structure strategies
• Manage campaigns across Walmart Connect and Amazon Ads, and other retail networks where needed
• Analyze search-query and keyword performance to find expansion, negative targeting and bid opportunities
• Optimize against ROAS, ACOS, TACOS, CPC, CTR, conversion rate and sales
• Diagnose campaign performance issues and execute corrective actions
• Build scalable optimization frameworks and retail search best practices with the Director, Commerce Search
• Present search performance and recommendations to clients and internal stakeholders
• Mentor junior team members while remaining involved in campaign execution

Required qualifications

• 4+ years of retail media or search experience with significant hands-on campaign activation and optimization
• Deep, direct experience managing Walmart retail search campaigns within Walmart Connect
• Demonstrated ability to personally build, launch, optimize, troubleshoot and scale Walmart campaigns
• Strong experience with campaign architecture, keyword and search-term strategy, product targeting, bidding, budget allocation, pacing and optimization
• Experience using retailer and SKU/product-level performance data for optimization decisions
• Strong understanding of ROAS, ACOS, TACOS, CPC, CTR, conversion rate and sales performance
• Experience with retail media technology such as Pacvue, Skai or comparable platforms
• Ability to diagnose campaign performance issues and turn findings into specific optimization actions
• Strong analytical skills and ability to turn complex performance data into clear client recommendations
• Experience managing multiple campaigns, brands, product portfolios or client accounts in a fast-paced environment
• Strong communication, organization, problem-solving and stakeholder-management skills
• Bachelor's degree in Marketing, Business, Analytics, Advertising or a related field, or equivalent professional experience

Nice to have

• Experience managing Walmart retail search at meaningful scale, including complex campaigns or large product assortments
• Strong hands-on experience across both Walmart Connect and Amazon Ads
• Experience with additional retail media networks such as Instacart, Target, Kroger or comparable platforms
• Experience managing Sponsored Products, Sponsored Brands or equivalent retailer search formats at scale
• Understanding of how paid search relates to organic visibility, product detail pages, inventory, pricing, promotions and total sales
• Experience analyzing retail media beyond last-click ROAS, including incrementality, profitability and broader commerce outcomes
• Experience mentoring junior activation talent while managing campaign strategy
• Familiarity with commerce media, offsite retail media and cross-channel measurement

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks for professional connections and learning
• Employee resource groups
• In-office events celebrating team wins, thought leadership and holidays
• Investment in employee growth and development

Before you apply

• Hiring in the US, with a base salary range of $60,000 — $140,000 USD
• Benefits may vary by office or country
• Accommodations or flexibility can be discussed with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. This role sits within WPP Unite, which delivers integrated marketing solutions for strategic clients.