Manager, Retail Media Search

The role

Lead the day-to-day strategy, activation and optimization of sponsored search campaigns across Amazon, Walmart and other retail media networks. Manage campaign performance, keyword strategy, bidding and ROAS, and mentor team members.

What you will do

• Lead day-to-day strategy, activation and optimization of sponsored search campaigns across Amazon, Walmart and other retail media networks
• Develop and execute keyword strategies, bidding, budget allocation, product targeting and search placement aligned with client goals
• Manage campaign structures across Sponsored Products, Sponsored Brands and Sponsored Display where applicable
• Own campaign setup, pacing, budget management, optimization, troubleshooting and quality assurance
• Analyze performance using ROAS, ACOS, TACOS, CPC, conversion rate and incremental sales
• Translate campaign data and search term reports into actionable recommendations
• Develop structured testing strategies across bidding, targeting and campaign structures
• Manage campaigns on Amazon Ads, Walmart Connect and other relevant retail media networks
• Use tools such as Pacvue, Skai or Epsilon to improve campaign efficiency
• Partner with the Director, Commerce Search, and present insights to clients and internal stakeholders; mentor team members

Required qualifications

• 4+ years of experience in retail media advertising, with hands-on sponsored search campaign management and optimization
• Demonstrated experience managing retail search campaigns on Amazon Ads and/or Walmart Connect
• Deep understanding of keyword research, search term analysis, bidding strategies, budget allocation and campaign structure
• Proven ability to analyze campaign performance and optimize toward ROAS, ACOS, sales growth and efficiency
• Hands-on experience with retail media platforms such as Pacvue, Skai, Epsilon or comparable tools
• Strong analytical skills and ability to turn performance data into optimizations and client recommendations
• Experience managing multiple campaigns, products, brands or client accounts in a fast-paced environment
• Strong communication, organization, problem-solving and stakeholder management skills
• Bachelor's degree in Marketing, Business, Analytics, Advertising or related field, or equivalent professional experience

Nice to have

• Experience across multiple retail media networks beyond Amazon, such as Walmart, Instacart, Target, Kroger or comparable platforms
• Experience managing Sponsored Products and Sponsored Brands at scale across large product catalogs
• Understanding of paid search, organic ranking, product detail page quality and total sales performance
• Experience with retail media incrementality, profitability analysis and measurement beyond last-click ROAS
• Experience mentoring junior team members or leading search activation workstreams
• Familiarity with offsite retail media, commerce media and cross-channel measurement

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups and in-office events
• Access to the global WPP Media and WPP networks for professional development

Before you apply

• Base salary range is $60,000 — $140,000 USD; individual pay varies by location, responsibility, experience and qualifications
• Accommodations or flexibility can be discussed with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. WPP Unite is a specialized unit within the WPP network delivering integrated marketing solutions for strategic clients.