Manager, Affiliate, Lebanon

The role

This manager will plan, run and optimize performance marketing campaigns across affiliate networks and direct publisher partnerships. The role drives customer acquisition and revenue growth with accurate tracking, attribution and campaign measurement.

What you will do

• Lead planning, execution and optimization of performance marketing campaigns across affiliate networks and direct publisher partnerships
• Drive customer acquisition and revenue growth through data-driven strategies
• Ensure accurate tracking, attribution and campaign measurement
• Manage web and app-based performance campaigns
• Implement tracking solutions and troubleshoot conversion discrepancies
• Manage campaigns across CPI, CPL, CPA, RevShare, Hybrid and CPS models
• Optimize performance against client KPIs and ROI objectives
• Reconcile conversions across affiliate platforms, MMPs, CRM systems and advertiser reporting
• Coordinate with product, data and analytics, ad operations and client teams
• Communicate with stakeholders and negotiate with partners

Required qualifications

• 4+ years of experience in affiliate or performance marketing
• Proven experience managing affiliate networks, direct publishers and agency partnerships
• Experience managing both web and app performance marketing campaigns
• Strong understanding of campaign models: CPI, CPL, CPA, CPS and RevShare
• Hands-on experience with Mobile Measurement Partners (Adjust, AppsFlyer, Branch, Kochava)
• Understanding of attribution models, click tracking, view-through attribution and conversion measurement
• Hands-on experience with S2S postback integrations, web pixel implementation, conversion pixels, first-party and third-party tracking, SDK and deep linking, coupon marketing
• Experience with Google Tag Manager, Google Analytics 4, CM360, UTM parameters and attribution reporting
• Ability to QA and troubleshoot tracking using browser developer tools and network requests
• Advanced Excel or Google Sheets and reporting tools such as Looker Studio
• Understanding of fraud prevention, attribution windows, deduplication and tracking validation
• Excellent communication, stakeholder management and negotiation skills

Nice to have

• Experience in banking, e-commerce, real estate, automobile, lottery or lead generation verticals
• Understanding of privacy regulations, consent management and cookie-less measurement trends

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

Before you apply

• WPP Media is an equal opportunity employer
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Mindshare, a WPP Media brand, focuses on delivering Good Growth for clients.