GOC | Senior Programmatic Specialist

The role

You will manage and optimize programmatic campaigns across DSP platforms, mainly DV360, TradeDesk and Amazon DSP. You will work with regional teams in Europe and the U.S., analyse campaign performance, and produce daily reports.

What you will do

• Manage campaigns across DV360, TradeDesk and Amazon DSP.
• Implement and optimize programmatic campaigns to achieve client objectives.
• Collaborate with regional teams (Europe, U.S.) on campaign success and client strategy alignment.
• Monitor and analyse campaign performance and make data-based optimization decisions.
• Ensure accuracy and reliability of campaign reporting tools.
• Produce daily campaign reports, including pacing analysis and data inputting.
• Provide commentary and strategic recommendations to regional Media Activation teams.
• Support QA work of junior team members as the team grows.

Required qualifications

• At least 3 years of hands-on experience planning, executing and optimizing programmatic campaigns.
• Proficiency in platforms such as DV360 or equivalent.
• Openness to learning new DSP platforms and technologies.
• Strong analytical skills and ability to derive insights from data.
• Adaptability and flexibility to navigate evolving campaign goals and priorities.
• Proficiency in Microsoft Excel and Google Sheets.
• Excellent communication skills and ability to work with cross-functional teams.
• Fluency in English.
• Polish language knowledge at B1/B2 level.
• Willingness to work in a hybrid model from an office in Poland.

Benefits

• Access to internal learning platforms, certifications and training sessions.
• Life insurance.
• Medical care and sports card in Medicover.
• Funding for English language learning.
• Employee mental health awareness day.
• Access to global WPP Media and WPP networks.
• Employee resource groups and in-office events.

Before you apply

• Offer will be set within the posted salary range based on internal benchmark.
• Hiring is based on employment contracts only; collaborations are not established on other bases.
• Candidates whose qualifications and stated terms of cooperation most closely align will be contacted after review.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.