Manager, Paid Search

The role

You will manage the day-to-day paid search marketing work for a client's account or accounts. You will manage junior teammates and focus more on strategy for your dedicated accounts.

What you will do

• Lead day-to-day supervision of client paid search programs, including strategy, bid recommendations, execution, budgets and goal achievement
• Understand the client's product, marketing objectives and digital goals, and present to clients regularly
• Monitor, track and evaluate campaign performance against client KPI targets and baselines
• Keep up with updates to search tools and interfaces
• Develop tools and tactics to improve efficiency
• Contribute to corporate initiatives, automation projects and process changes
• Stay current on industry trends and how they can improve offerings
• Manage and mentor junior team members

Required qualifications

• Bachelor's degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent professional work experience
• 3+ years of experience with analytical tools such as Google Analytics, Webtrends or Omniture
• 3+ years of experience with search desktop tools such as Google AdWords Editor or Bing Ads Editor
• Expertise in pay-per-click optimization (ROI, CPA, CPL, impression share)
• Familiarity with bid management tools such as DoubleClick Search, Kenshoo or Marin
• Familiarity with third-party tracking tools such as DoubleClick, Floodlight or Sizmek
• Experience meeting with and satisfying clients
• Desire to manage and mentor junior team members

Nice to have

• Prior experience as a manager

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups
• Access to the global WPP Media and WPP networks for professional development

Before you apply

• Benefits may vary by office or country
• Accommodations or flexibility can be discussed with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.