Associate Vice President, Client Services, India

The role

Lead digital media planning and strategy for WPP Media in Bangalore. Translate briefs, audience insights and budgets into digital channel plans and work with strategy, activation, performance and client teams.

What you will do

• Translate client briefs, business objectives, audience insights and budgets into digital media strategies and channel plans
• Lead planning across display, video, social, online publishers and other digital channels
• Use audience research, media consumption data, consumer insights and competitive analysis to find growth opportunities
• Analyse audience behaviour and segmentation to develop digital media recommendations
• Develop reach, frequency, investment and phasing recommendations using planning metrics and benchmarks
• Review campaign performance, identify optimisation opportunities and apply post-campaign learning to future planning
• Partner with strategy, activation, performance and client teams to execute the agreed strategy
• Present clear recommendations to senior client and internal stakeholders
• Support and guide planning teams and strengthen digital planning standards

Required qualifications

• 8 to 12 years of relevant experience, preferably in a media agency environment
• Proven experience in digital media planning and strategy
• Experience developing digital media plans aligned with campaign objectives, audiences, insights and budgets
• Hands-on experience with media research and audience measurement tools such as GWI, Comscore, TGI or equivalent
• Experience planning campaigns across display, video, social, online publishers and other digital channels
• Strong understanding of digital media metrics including reach, frequency, impressions, CTR, VTR, CPM and engagement
• Experience in media budgeting, channel allocation, campaign optimisation and performance analysis
• Strong Excel and analytical skills
• Strong analytical, presentation and stakeholder-management skills
• Ability to work closely with strategy, activation, performance and client teams

Nice to have

• Experience working in a media agency environment
• Background in digital media planning and strategy rather than pure campaign execution, programmatic or performance marketing

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks
• Employee resource groups and in-office events

About the company

WPP Media is WPP's global media collective and AI-driven media operating unit, bringing together media, data and partnerships. WPP describes itself as the creative transformation company.