Associate Vice President, Commerce, India

The role

You will lead media commerce for a client's e-commerce business in India. You will manage campaigns across e-commerce platforms and a team of 2-3 specialists based in Mumbai.

What you will do

• Manage integration of media commerce campaigns with mainline and off-platform digital campaign planning and execution.
• Execute and track performance of media commerce campaigns across search, display, DSP and off-platform performance marketing.
• Lead the use of e-commerce across all client media plans and drive early adoption with internal and external teams.
• Manage a team of 2-3 practice and platform specialists based in Mumbai.
• Work with e-commerce platform partners on campaign planning, deployment and tracking of deliverables.
• Manage a daily, weekly and monthly tracking dashboard for category, sub-category and brand metrics.
• Support development of e-commerce media AOPs with mainline and digital teams.
• Support e-commerce focused workshops and trainings for internal and client teams.

Required qualifications

• Entrepreneurial spirit and self-motivation.
• Understanding of the e-commerce ecosystem and business landscape, including marketplaces, quick commerce, e-grocers and hyperlocal platforms.
• Strong understanding of digital ad and media platforms such as Facebook and Amazon, including capabilities, metrics and business implications.
• Ability to leverage industry connections and sources to achieve e-commerce targets for the client.
• Execution experience with e-commerce ad platforms such as Amazon Search and DSP.
• Willingness to get hands-on and work in the details.
• Minimum 8 years of experience in the e-commerce industry and 10+ years overall experience.

Nice to have

• Experience working with large e-commerce or internet platforms, or in an e-commerce role at an FMCG, consumer durables, mobile or electronics company.
• Experience managing performance marketing and brand media campaigns on leading e-commerce platforms.
• Experience in category management or marketing, media monetization, e-commerce key account management, business development or strategic alliances.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP Media and WPP networks.
• Employee resource groups and in-office events.

Before you apply

• Candidates must have 8+ years in e-commerce and 10+ years overall experience.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.