Associate Director, Activation & Delivery, GCS

The role

Lead the strategy, execution and performance of integrated search and ecommerce activity across Google Ads (Search, Shopping, Performance Max) and Amazon Search. Act as the senior client contact and lead onshore and offshore account teams.

What you will do

• Lead holistic Search and Ecommerce strategies across Google Ads and Amazon Search
• Act as the primary senior client contact for Search and Ecommerce across the client portfolio
• Lead client meetings, presentations, quarterly reviews and strategic planning sessions
• Maintain accountability for performance delivery across all Search and Ecommerce activity
• Ensure optimisation frameworks for bidding, feeds, queries, audiences and keywords
• Ensure campaigns are delivered on time, within budget and to high standards, with strong QA and financial governance
• Define and manage ways of working between onshore strategy teams and offshore execution teams
• Lead, coach and develop a team of Account Managers and Account Executives, including hiring support

Required qualifications

• Extensive experience across Google Ads (Search, Shopping, Performance Max)
• Experience across Amazon Search and retail media ecosystems
• Proven track record of leading performance-driven search and ecommerce strategies
• Strong understanding of full-funnel media strategy and cross-channel integration
• Advanced analytical skills with ability to turn data into actionable insights
• Experience managing large-scale, complex accounts and budgets
• Strong client leadership experience, including senior stakeholder management
• Experience managing and developing multi-layered teams, including offshore models
• Deep understanding of bidding strategies, feed-based media, automation and measurement
• Strong communication and presentation skills

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

Before you apply

• The candidate must have the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.