Implementation & Activation Director (Social)

The role

Lead NAB's paid social presence across Meta, TikTok, LinkedIn, Pinterest, Reddit and Snap, from planning and activation to ongoing optimisation. Lead, coach and grow a team of three social specialists.

What you will do

• Plan, activate and optimise NAB's paid social campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit and Snap
• Focus on media ROI, efficient customer acquisition and revenue for the client
• Lead, coach and develop a team of three social specialists
• Act as NAB's trusted digital consultant on platform updates and opportunities
• Turn platform data into clear, actionable insights for campaign improvements

Required qualifications

• 10+ years of agency experience
• Proven background in paid digital media performance
• Strong command of major social platforms
• Experience managing and mentoring a team of at least two direct reports
• Analytical skills with performance metrics such as CPA and ROI
• Ability to present evidence-led recommendations to senior client stakeholders
• Understanding of how social works alongside Programmatic and Search

Benefits

• 20 days holiday, increasing with service to a maximum of 25 days
• Option to purchase up to 4 extra weeks of leave per year
• Flexible working environment
• Paid parental leave
• Flexible public holidays and birthday leave
• Early finishes during summer months
• Learning and development opportunities
• Employee Assistance Program for mental wellness support
• Employee resource groups and in-office events
• Access to the global WPP Media and WPP networks

Before you apply

• If this role isn't a full match, you can still apply to be added to a talent pool for future positions
• Accommodations and flexibility can be discussed with the hiring team during interviews

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Mindshare, part of WPP Media, focuses on driving growth for clients through intentional use of media.