Social Director

The role

This Account Director will be responsible for the day-to-day paid social planning, activation and output of a client account, Audible, across France, Italy, Germany and Spain. The role includes leading a team of junior staff and building relationships with clients, suppliers and Wavemaker offices in the US, Germany and APAC.

What you will do

• Oversee paid social media plans and campaigns aligned with client objectives and KPIs
• Manage paid social brand and performance campaigns, including web sign-ups and app installs
• Oversee a hybrid team responsible for setting up paid social campaigns across platforms
• Maintain quality assurance checks and best-practice standards
• Lead client calls and present weekly or monthly performance reports
• Build relationships with key media partners such as Meta, Snap, TikTok and Pinterest
• Lead testing and innovation in paid social
• Manage the local team and Global Hub employees, including workload and deadlines
• Help train and develop entry-level team members
• Lead recruitment for the immediate team

Required qualifications

• Experience in performance media with good expertise across paid social
• Strong understanding of how paid social works within the performance and digital ecosystem
• Working knowledge of best practices within social
• Understanding of mobile app download campaigns within social platforms
• Experience in performance social campaigns
• Experience setting social brand and performance KPIs for clients
• Working knowledge of key tracking solutions
• Proven people management and leadership qualities
• Ability to manage upwards as well as downwards
• Excellent organisational and communication skills

Nice to have

• Professional digital media or advertising qualifications
• Hands-on experience in planning, buying and optimising across all channels

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Global WPP Media and WPP networks to pursue professional growth

Before you apply

• The candidate must have the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. The company is an equal opportunity employer.